Bengaluru, Dec 19 – TVS iQube, TVS Motor Company’s maiden electric scooter, embarked on an impactful journey with the Greenride campaign in collaboration with actor, fitness enthusiast and environmental advocate, Milind Soman.
This initiative aimed to raise awareness about sustainable modes of transport, focusing on the importance of eco-friendly choices in the current way of life. Started in Pune on December 12, the campaign has concluded today by reaching its final leg in Bengaluru.
The campaign started at the Professional TVS dealership in Pune, where Milind commenced the journey aboard the TVS iQube, symbolising the fusion of cutting-edge electric mobility with a commitment to environmental responsibility.
The journey extended through Pune, Surat, and Vadodara, and ultimately concluded today in Bengaluru at Press Club. As a part of this campaign, Milind covered 200 kilometers across this 7-day journey on TVS iQube.
During his visit, Milind engaged with TVS iQube customers, sharing insights on the importance of sustainable transportation and its positive impact on the environment.
The initiative aligns with TVS iQube’s commitment to promoting sustainable growth and fostering a greener future for the generations to come.
Greenride stands as a testament to TVS iQube’s dedication to providing eco-conscious solutions in the electric mobility space. The collaboration with Milind reinforces the message that sustainable choices can be synonymous with style, performance, and a commitment to a cleaner planet.
TVS Motor Company marked its foray into the electric mobility segment with TVS iQube in 2020 and has been receiving a heartening response from customers ever since.
With a consistent month-on-month growth in sales, the TVS iQube has more than two lakh customers, with almost one lakh customers joining the TVS iQube family in just the last six months.
It is an indication of the growing consumer shift towards electric mobility in the country, and TVS iQube is one of the leading players in this segment.
The TVS iQube and TVS iQube S are available at an on-road price in Bengaluru for Rs 1,34,422 and Rs 1,40,025 respectively (on-road Bengaluru including FAME II and state subsidy).