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Mumbai, Oct 26 : Viacom18 LIVE, a company that organizes fun and exciting events, is introducing a new festival called ‘Vh1 Lift Off’.

This festival will bring together different types of art and culture in Mumbai, India.

It will focus on things like music, fashion, dance, and hip hop.

Gaurav Mashruwala, Head Viacom18 Live said, “At Viacom18, we take pride in setting the stage for a new and unparalleled cultural experience with our latest IP, ‘Vh1 Lift Off’. Vh1 Lift Off is a platform that allows us to broad-base the narrative beyond music and speak to varied subcultures and communities all at once, with the idea of ‘lifting them off’ through this platform. We are happy to bring this unparalleled experience in the culture space, knowing fully well that brands associate with the youth and sub-cultures, and therefore giving an opportunity for them to work with each other at such a large scale.”

The goal is to create a platform that is interesting and helpful for artists, brands, and people who attend the festival.

Vh1 Lift Off is different from other festivals because it includes many different subcultures, not just music.

It is designed for young people and offers a unique and diverse experience.

Viacom18 Live is excited to bring this new festival and hopes it will help brands connect with their consumers.

It is set to debut in March 2024 and it aims to celebrate and elevate urban culture and communities in India

They also promise to continue organizing other entertaining events like Vh1 Supersonic.