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Hyderabad, Nov 7: Maxivision Super Specialty Eye Hospitals has announced that legendary Indian Cricketer Mahendra Singh Dhoni will be its esteemed Brand Ambassador.

Popularly referred to as ‘Captain Cool’ for his outstanding leadership on the cricket field, Dhoni exemplifies qualities such as trustworthiness, reliability, and excellence.

These attributes closely resonate with Maxivision’s core values and philosophy, rendering him the perfect ambassador to spearhead the mission of educating and raising awareness about preventable blindness.

Early preventive measures are not only more effective than corrective solutions but also help to prevent complications and vision disorders at their initial stages.

This is especially important because various systemic health conditions such as diabetes, hypertension, and thyroid disorders, as well as lifestyle choices like smoking, can directly contribute to temporary or permanent vision impairment.

As part of this initiative, Maxivision Super Specialty Eye Hospitals emphasize the importance of regular eye checkups, likening them to other key components of preventive healthcare.

The hospital chain is confident that the appointment of MS Dhoni as the Brand Ambassador will serve as a catalyst for spreading this crucial message far and wide.

Dhoni’s iconic status and charisma will help raise awareness on a massive scale, encouraging people to prioritize their eye health and seek timely medical attention, the hospital said in a release here on Monday.

His association with the hospital underscores the importance of accessible and affordable eye care for all segments of society, transcending economic barriers.

Through the campaign and the continued efforts of Maxivision Eye Hospitals, the hope is that preventable blindness will become a less common affliction, and the gift of sight will be a reality for more individuals, contributing to a healthier and more vibrant society.

In the words of MS Dhoni, “The significance of clear vision extends far beyond the sporting arena. Following Maxivision’s motto, ‘Eyes Speak. We Listen.’, we are committed to taking care of your most precious blessing – your vision. Regular eye check-ups and maintaining optimal visual health are equally vital for achieving excellence in life. One must prioritize both sports and healthy living to ensure that their vision remains at its best.”

Adding more on the same, Dr. GSK Velu, Chairman and Managing Director of Maxivision Eye Hospitals said, ” His (Dhoni) legendary status and commitment to excellence make him the perfect representative of our mission to combat preventable blindness. With this collaboration, we aim to create greater awareness and ensure that accessible and affordable eye care becomes a reality for all segments of society.”

Sudheer VS, Group CEO of Maxivision Eye Hospitals highlighted, “Across our network of 40+ hospitals, every day Maxivision provides a range of eye care services to thousands of patients. A significant number of these patients are only made aware of critical issues affecting their vision, lifestyle, and profession after thorough checkups.