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Kolkata, Dec 2 – Dabur India Ltd, a pioneer in Science-based Ayurveda, has proudly announced former India cricket captain Sourav Ganguly as the brand ambassador for its flagship health supplements brand, Dabur Chyawanprash. This strategic partnership aims to reinforce the brand’s commitment to health and immunity, particularly in Eastern India.

The collaboration is set to launch a new advertising campaign titled “Immunity Badhane Mein Baniye No.1,” tailored to resonate with the Eastern Indian audience. Sourav Ganguly, known for his authoritative voice, will play a pivotal role in delivering the message of fortifying immunity with Dabur Chyawanprash.

Rakesh Tahiliani, AGM Marketing-Health Supplements, Dabur India Ltd, expressed excitement about welcoming Ganguly to the Dabur family, citing his charismatic personality, influence, and dedication to health and fitness as a perfect fit for representing the brand. The association is expected to enhance the brand’s reach and establish a stronger connection with consumers in the Eastern region.

Sourav Ganguly, sharing his thoughts on the collaboration, emphasized the significance of maintaining a robust immune system and highlighted Dabur Chyawanprash’s efficacy in boosting immunity. He stressed the importance of building inner strength to combat seasonal diseases and praised the time-tested formulation of Dabur Chyawanprash.

Subhodeep Roy, Business Head-East, Dabur India Ltd, reiterated the effectiveness of Chyawanprash in fighting against various illnesses. He emphasized the Ayurvedic ‘Rasayana’ herbs present in the formulation, such as Amla, Ashwagandha, and Giloy, known for their immunomodulatory effects. Dabur Chyawanprash has been a trusted immunity booster for over a century, committed to helping every Indian achieve strong immunity.

The collaboration with Sourav Ganguly marks a strategic move for Dabur Chyawanprash to not only promote its time-tested product but also to raise awareness about the importance of immunity in maintaining overall health and well-being. The campaign is set to be broadcasted across various media platforms, leveraging Ganguly’s influence to deliver a compelling message about health and immunity.

About Dabur India Ltd: Dabur India Ltd is a renowned Science-based Ayurveda expert, committed to providing holistic health and wellness solutions. With a legacy spanning over a century, Dabur continues to be a trusted name in the industry, promoting the goodness of Ayurveda for a healthier and happier life.